Are you trying to motivate your employees, customers or clients? You’ve probably already learned that what motivates you doesn’t always motivate them. You might have worked on a yearly fundraising campaign where some people always showed up for a fun group activity while others never showed up but gave generous donations anyway. How can you identify and reach different types of people?
DiSC is a personality assessment tool used to improve work productivity, teamwork and communication. The DiSC style concepts can be helpful generating creative ways to motivate different types of people. Consider the people you want to motivate. You might not know their DiSC style and that’s OK. You simply want to be sure that your motivational campaigns address every style.
If you’re having trouble with a department or team, you might want to ask your HR department if they know the dominant DiSC style of that group or can give you insights into them. Groups can have personalities, too.
The dominant personality
The first style DiSC identifies is the D. This reflects individuals who desire to be in control and to win. They want to see positive results and know that they had a hand in them. For this type of personality you might want to sponsor a competition where they can lead a team or be a judge. You might want to put an influential D on your committee. They like to be challenged and to solve problems, so don’t be shy in giving them one or two. Let them know when you observe their results.
If you don’t have a strong vision and the strategies to achieve it, this style might try to take things into their hands. You should avoid giving direct orders to a person with this style.
The influencing personality
The i-style is motivated by social recognition, group activities and relationships. If you’re sponsoring activities to raise awareness or celebrate a success, you’ll find these people enjoying themselves. They are often a good choice to plan for such events. They will appreciate being given the authority and recognition. Let them be your cheerleaders and be sure to cheer on their efforts. They will enjoy achieving results as part of a group effort. This style also appreciates hearing about personal experiences and stories and can identify with a personal story.
A person with this style might want to be a spokesperson for your campaign. You might also want to let them work on something other than facts, policies and procedures. They will appreciate not being bogged down with the details.
The conscientious personality
The details will appeal to a C-style person. This personality wants to gain knowledge and become the expert. They are often cautious and don’t like change, so be sure to give them access to all the facts and information they need. Let them know what steps they need to take to be successful. They won’t need recognition as long as they can tell that they’ve reached a tangible goal.
Be aware that a person with this style might have trouble making quick decisions or delegating any tasks you give them. If you create new procedures and don’t stick to them, you may offend the C folks.
The steady personality
S-style persons really want to help. They enjoy giving support and collaborating with others. But they don’t like change. Let these types of persons know how their efforts make a difference in the world and that their actions matter to others. If their group is making changes, it’ll make it easier for them to do so, too. They can become your loyal supporters and enjoy having a formal role in any activities. Express your interest in how they are helping out.
If persons of this type are heavily focused on other tasks, then you might want to wait to ask them to do anything more. Take enough time to clarify any issues they bring up and be clear on what you expect from them.
Can you see how one person might respond well to a thank-you card, but another might toss it before reading? How one person will enjoy individual public recognition, and another just wants to know that his or her team enjoyed themselves? Some people will want to know how your top leadership is involved and some will want to know how things will change around them.
No one motivational or recognition campaign will work for everyone you want to reach. That’s why it’s important to know your audiences and run more than one campaign.